Multi-video campaign highlighting local business backstories to illustrate crowdfunding success

The Brief

Starting or scaling a small business is expensive and building a community is tough. NextSeed wanted to show local entrepreneurs that their platform could make this process simple, efficient & effective. We needed to show Houstonians that there was finally a way to help businesses and the community invest in each other. Over the course of a few short months, we told the stories of how 6 local entrepreneurs used the NextSeed platform to grow their businesses. We highlighted businesses ranging from a small poke concept expanding to their first brick and mortar location,to a popular brewery building their new multi-million dollar production facility complete with a bar and restaurant. The possibilities are endless when your customers become passionate ambassadors.

The NextSeed Stories campaign was launched at a time when the memory of Hurricane Harvey was still fresh on the minds of all Houstonians. At a time when much of the city was still in disarray, these stories from the entrepreneurs behind local favorites such as Chapman & Kirby, Pitch 25 and Buffalo Bayou Brewing Company helped give a small but much needed motivational boost to anyone whose dreams may have been affected by the storm.

When we started working on this campaign, our #1 goal was to make sure that anyone who viewed the Stories found something valuable whether they were already successful in business or just starting out. This primary goal is the reason we didn't just ask about how they felt about NextSeed, but their story, their path, their goals and their advice to anyone looking to make the jump and start their own business,

The entire campaign consisted of 6 easily digestible videos that were pushed out over NextSeed's various social channels and digital advertising over the course of 12 weeks and helped to further establish NextSeed's ethos of providing a platform that gets the community involved in local small businesses.

Individual Pieces of Content
Small Business Owners