New Era

Capturing Two of the Biggest Weekends in Football

The Brief

New Era Cap’s signature flag logo can often be found on a sports fanatic’s cap. Since it’s inception in the 1920s, the brand has become the gold standard for quality athletic headwear. Staying in tune with their consumers is crucial, and what better way to connect than by being a part of a branded activation at any major sporting event? These events can be a great experience, so proper coverage of the event and fans’ encounters is essential.

In 2017, New Era collaborated with PCH to produce various photo and video pieces showcasing several events connected to the upcoming Super Bowl LI in Houston. We visited some phenomenal events over the course of Super Bowl weekend: an appearance by Hall of Fame’s Warren Moon at the cap brand’s shop at the NFL Experience, a meet-and-greet with former Houston Texan Arian Foster & rapper Bun-B, a shopping spree with Cincinnati Bengals’ quarterback Andy Dalton, Pro Bowl wide receiver Antonio Brown’s Celebrity Basketball game (featuring DJ Khaled & Snoop Dogg), a Guinness Book of World Records certification ceremony with Carolina Panthers tight end Greg Olsen and several others.

After the Super Bowl coverage, we were later brought on once again to cover the 2018 NFL Draft in Dallas, TX. At this event, we covered a meet-and-greets with the Cowboys’ Sean Lee and Cole Beasley and the legend that is Tony Dorsett, as well as live backstage coverage of the draft ceremony when draft picks received the hat of their future team before making their big debut.

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