Many brands in the fashion industry have seasonal collections they like to showcase through lookbooks and catalogues. In recent years, some of these brands have taken to unveiling their latest batch of clothing through digital-media campaigns. FILA, a sportswear company, reached out to us to create content for them during the summer of 2018.
We created a series of Instagram posts to highlight six of their Summer 2018 shoe releases. These six animations varied in style and setting, but kept the products front and center with a boomerang video-effect in the background. These short clips generated over 350,000 views, 1600 comments and a staggering 145,000 likes.