BL Event Planning

Creating a beautiful sales tool that inspires

The Brief

Weddings are a huge deal anywhere you go, and the United States is no exception. There copious amounts of vendors to pick through for every aspect of the wedding: food, music, photography. Consolidating that process makes it easier for couple to enjoy the happy occasion, which is why their first call is usually to a wedding planner. This individual helps bring the couple’s dreams to life, so the right planner makes all the difference.

After updating their branding with a slight name change, BL Event Planning (formerly Bella Luna Bridal) reached out to our team to get some help redoing their website. They wanted clients to be able look at the event planner's past work and find inspiration for their own wedding theme through “Styleboards”, mini vision boards arranged by color palette and fashion style curated by the planner.

We set out to create a website that was user-friendly for prospective clients visiting and for staff members updating the content. In an era with many prefabbed templates, we made sure BL’s site stands out without going over the top. The primary goal of the site’s remodel, however, was to streamline the sales process. We reorganized the page to make it easier for couples to ask questions about what they want directly as opposed to having to navigate through pages and pages of text.

Within 6 weeks of launch and was able to drive 25% more leads. Our SEO optimization was able to quickly rank the site for several hundred more wedding industry related keywords. By increasing the visibility of the site, more traffic will be driven to the site on a consistent basis with little to no additional effort on the client's end.

View the live website here

45%
More Visitors
100+
New Ranked Keywords
25%
More Leads