Balls Out Burger

Mobile-first social media campaign to increase the restaurant's loyalty program audience

The Brief

Texas is a place known for its beef, so much so that there are nearly 3,500 restaurants to choose from in Houston alone to get your burger fix. When Balls Out Burger opened its doors in the Heights in the summer of 2017, they did so in a big way, with some of the most delicious (and biggest) burgers you could find. With a menu that was comprised entirely of Hamburgers (with or without cheese), French Fries (regular or sweet potato), and milkshakes, it is very clear that Balls Out Burger's ethos from the start has been to focus on nothing but the bare essentials to create the best product possible.

A few months after opening, Balls Out Burger approached us to create a campaign that would show this intense dedication to quality by highlighting 2 of their suppliers, Slow Dough Bakery & 44 Farms with the end goal of growing the restaurant's Fivestars Loyalty Program audience and address some negative reviews in the process.

For most Houstonians, it's not uncommon to see a Slow Dough Bakery truck on the way to work or the 44 Farms logo on the menus of some of the best restaurants in the city and across Texas and both are considered the best of the best in their respective industries. This dedication to quality is nothing new for Ian Tucker, the owner of Balls Out Burger who brought a unique expertise from his various successful fine dining concepts in Ireland after getting married a few years ago. T

Our campaign was made up of various interconnected pieces that once executed were able to generate nearly 250 new signups during its relatively short 30 day duration. All in all, the campaign was comprised of 2 short videos highlighting each vendor, a custom "Big. Juicy. Tasty". mini-site, a series of short, tongue-in-cheek videos addressing some of the restaurant's reviews on Yelp, and a wrap-up dinner with local foodie influencers whose combined audience totaled over 105,000 followers.

250
Number of New Sign-Ups
150,000+
Estimated Audience Reach
45
Individual Pieces of Content